CGI & VFX Breakdowns: "Making of Volkswagen Born Confident" – by MPC

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CGI & VFX Breakdowns: “Making of Volkswagen Born Confident” – by MPC
Enjoy this insightful making of by the talented team at MPC showcasing their amazing realist CGI compositing and animation work on this VW commercial. Volkswagen’s global campaign for its new T-Roc SUV car tells the story of a young ram born with the thick black fur and horns of a fully grown ram.
The ram exudes confidence – leading a herd of sheep, standing up to a dog and an intimidating bull – until he encounters the VW T-Roc and realizes he has met his match. The ad was written by Patrick McClelland, art directed by Feargal Balance, and directed by Nick Gordon through Somesuch.
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